Copywriting Secret Found In Ancient Religious Texts Makes Your Copy Almost Impossible To Ignore
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The article "Copywriting Secret Found In Ancient Religious Texts Makes Your Copy Almost Impossible To Ignore" is about copywriting, it was created by Ben Settle.
If you want to know how you can inject a lot of attention-grabbing darma into all your sales letters...And make your copy all but impossible to ignore...Then here's how the story-tellers tried it thousands of years ago.
And why you should use their tactics in your ads today.
Listen to this: To give your copy an immense sense of drama all you have to do is cnostantly give the "extremes" when painting a "before and after" picture of your product.
For example, let's say you're creating an ad to sell a way to quickly and easily gain muscle on your body.
In that case -- and you can do that with almost anything you sell -- you'd give the extremes of a really skinny guy getting huge. Not the average guy gettnig huge.
But the almost sickly, skinny guy.
In that case, you would descrbie the "before" person with words and phrases such as, "looked like a piece of chalk", "as skinny as an anorexic on meth", "those skeleton arms", "that caved-in chest", "the kind of guy the girls used to laugh at when he took his shirt off at the beach", etc.
One resaon that works so well is cause the guy reading it probably isn’t as skinny as you’re describing. And so, he figures, if even subconsciously, “hey, if that guy can put on the beef, I should have no trobule doing it.”
Another reason why that tactic works -- which is on more of a deeper level -- is cause when you paint a dramatic picture of the "before" and then contrast it with the powerful "after" claims, you give your copy sort of an epic, "good versus evil" effect.
If you read any of the ancient stories (and especially religious texts) that have been around for thousands of years, you will see that sort of "heaven and hell" effect routinely used.
And you want to know something?
This is the essence of the kind of drama people not only love to read and respond to in the bokos and movies...But in ad copy, too. It may not always be as "cut and dry" as the example above, but with a little bit of effort and thought, you should be able to work that concept into most any ad, selling most any kind of product or service.Ben Settle is an expert copywriter and direct marketer.
If you liked that article then check out Ben's website at http://bensettle.Com -- and get your hands on over 500 pages of advertsiing ideas, strategies and tactics just like that one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.
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Copywriting Secret Found In Ancient Religious Texts Makes Your Copy Almost Impossible To Ignore
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